Patti Williams

• President-Elect, Society for Consumer Psychology, 2019-2020
• President, Society for Consumer Psychology, 2020-2021
• Outstanding Reviewer, Journal of Consumer Psychology, 2018
• Outstanding Reviewer, Journal of Consumer Research, 2016
• Wharton WEMBA Class of 2016 Excellence in Teaching Award, 2016
• MBA Core Curriculum Award, “Goes Above and Beyond the Call of Duty”, 2014
• MBA Core Curriculum Award “Goes Above And Beyond The Call of Duty”, 2012
• MBA Core Curriculum Excellence in Teaching Award, 2011
• Wharton Excellence in Teaching Award, 2010
• MBA Core Curriculum Award “Goes Above And Beyond The Call of Duty”, 2008
• Wharton Excellence In Teaching Award, 2007
• Fellow, Wharton Risk Center, 2007
• Wharton Excellence in Teaching Award, 2006
• 2001 Marketing Science Institute Young Scholars Conference, 2001
• 2000-2006 James G. Campbell Jr. Memorial Term Assistant Professor, 2000
• 1999 Marketing Science Institute Research Grant (with Aimee Drolet), 1999
• 1997 Procter & Gamble Market Innovation Research Fund Recipient, 1997
• 1997 UCLA Graduate Division Merit Fellowship, 1997
• 1997 American Marketing Association Doctoral Consortium Fellow, 1997
• 1997 Center for International Business (CIBER), Internationalization Marketing Consortium Fellow, 1997
• 1996 CIBER International Research Grant (with Jennifer Aaker), 1996
• 1992-1993 Los Angeles Women in Business MBA Fellowship Recipient, 1992
• 1991-1993 Dean’s List, UCLA, MBA Program, 1991
• Past-President, Society for Consumer Psychology, 2020-2021
• President, Society for Consumer Psychology, 2020-2021

• Facebook’s Name Change to Meta Reflects Common Corporate Tactic, Wall Street Journal - 10/28/2021
• Inside the Mysterious World of Celebrity Beauty Brands - 05/04/2021
• Choosing the Right Brand Name, Wharton Magazine Online - 01/25/2021
• Into the metaverse: Can Facebook rebrand itself?, Penn Today - 01/01/2021
• Homespun BLM products include cookie kits, garden gnomes, Associated Press - 09/27/2020
• Anthony Martignetti, TV commercial star who ran home for Prince pasta, dies at 63, Washington Post - 08/27/2020
• Super Bowl Ads Were Slightly Less Sexist This Year. Don’t Celebrate Yet., The New Republic - 02/01/2015
• Expect Lots of Puppies, Little Cleavage in SuperBowl Ads, Fortune - 01/30/2015
• What the #%*# Did That Ad Just Say?, Marketplace - 06/04/2013
• Research Roundup: Foreign Diversification, Social Comparisons and Consumer Identity, Knowledge at Wharton - 05/08/2013
• Lights, cameras…nappies, Financial Times - 04/11/2013
• The Hazards of Celebrity Endorsements in the Age of Twitter, Knowledge@Wharton - 04/09/2013
• Vegetables in the Winter, Served Family Style, New York Times - 01/29/2013
• Merck Under Fire for Marketing Meds to Kids, Marketplace Business - 06/21/2012
• Thinking vs. Feeling: The Psychology of Advertising, The Atlantic - 10/27/2011
• Silicon Valley moves into Madison Avenue | Marketplace From American Public Media, Marketplace Public Radio - 10/03/2011
• Circles and Swooshes: What’s Behind the Trend Toward Kinder, Gentler Logos, Time - 03/14/2011
• Will Fewer Choices Reap Higher Profits for the Girl Scouts, Knowlege@Wharton Today - 02/03/2011
• Top Business Trends of 2010, Wharton@Work - 01/01/2010
• For ‘Avatar,’ An Unprecedented Marketing Push, NPR - 12/17/2009
• Do Ads with High Schock Value Work?, Marketplace - 10/14/2009
• The Urge to Buy Turns on Ethics, Philadelphia Inquirer - 09/19/2009
• Worn Clothes Make the Man, Wall Street Journal - 08/20/2009
• Hog Futures Down, Knowledge@Wharton - 07/20/2009
• Warmer, Fuzzier: The Refreshed Logo, New York Times - 05/31/2009
• ITunes: The Preferred Plastic, Philadelphia Inquirer - 02/04/2009
• World’s most recession-proof economy? The Super Bowl, Espn.com - 01/28/2008
• Why Do Some People Shop Impulsively, Newsweek - 08/17/2007
• Guilt Won’t Stop Impulsive Shoppers, Researchers Say, CBC - 08/09/2007
• Single Question Could Lead to Drug Use, ABC News - 07/26/2006
• Do Mixed Emotions and Advertising Mix?, Knowledge@Wharton - 10/16/2000

Knowledge at Wharton

• Focus on the Future: An Interview with PagerDuty’s Jennifer Tejada, Knowledge at Wharton - 3/21/2025
• James Kuczynskiia, Creative Director of Brand & Marketing, Duolingo, Knowledge at Wharton - 10/3/2024
• Meagan Loyst, the Founder & CEO of Gen Z VCs, Knowledge at Wharton - 10/3/2024
• So Bad It’s Good: Why Consumers Love the Worst Stuff, Knowledge at Wharton - 3/18/2024
• When and Why Consumers Love Bad Options, Knowledge at Wharton - 3/15/2024
• How Defining a Brand Purpose Can Build Consumer Trust, Knowledge at Wharton - 5/2/2023
• Scoring the Super Bowl Ads, Knowledge at Wharton - 2/15/2022
• Into the Metaverse: Can Facebook Rebrand Itself?, Knowledge at Wharton - 11/8/2021
• Rebranding the NFL: How the League Shifted Its Message on Racial Justice, Knowledge at Wharton - 9/11/2020
• Why This Year’s Super Bowl Ads Were ‘Meh’, Knowledge at Wharton - 2/5/2019

Wharton Stories

• Growing Wharton Online, Wharton Stories - 04/27/2022
• The Implications of Smiling at Work, Wharton Stories - 03/16/2020
• Why This Aspiring Marketing Leader Decided to Upskill with an MBA Degree, Wharton Stories - 06/12/2019
• Why These Wharton Faculty Love Teaching in San Francisco, Wharton Stories - 02/19/2018
• How I’ve Used the Wharton Network and Flexible Options, Wharton Stories - 04/05/2016