Maarten Bos

Maarten Bos
  • Lecturer

Contact Information

  • office Address:

    Jon M. Huntsman Hall, Suite 700
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Human-technology interaction, Consumer Decision Making, Persuasion, Human Behavior.

Links: Personal Website, LinkedIn

Overview

Maarten Bos is a quantitative experimental behavioral researcher, with expertise in decision-science, persuasion, and human-technology interaction. He worked in industry research labs at Disney Imagineering and Snap Inc. for more than 10 years, translating research and analytics to business outcomes and improvements.

Maarten’s research has been published in journals including Science, Psychological Science, Journal of Consumer Psychology, and The Review of Economic Studies. His work has been cited thousands of times and covered by the Wall Street Journal, Harvard Business Review, NPR, The New York Times, Late night with Seth Meyers, Men’s Health Magazine, the Financial Times, and on numerous podcasts.

Maarten received his PhD training in The Netherlands, and postdoc training from Harvard Business School and Harvard Medical School.

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Research

Knowledge at Wharton

Why ‘AI Ethics’ Is a Misnomer — and Why That Matters for Business

Wharton’s Cornelia C. Walther explains how the language around “AI ethics” can create confusion and misplace accountability.Read More

Knowledge @ Wharton - 7/7/2026
How Retailers Adapt When Growth Slows

Professor Marshall Fisher explains how successful retailers adapt their strategies when growth slows.Read More

Knowledge @ Wharton - 7/7/2026
The Fed Explained: What It Does and Why It Matters

Former Philadelphia Fed President Patrick Harker and financial historian Peter Conti-Brown, both Wharton professors, unpack the central bank’s origins, its unusual structure, and the quiet ways it shapes the economy.Read More

Knowledge @ Wharton - 7/7/2026