Maarten Bos

Maarten Bos
  • Lecturer

Contact Information

  • office Address:

    Jon M. Huntsman Hall, Suite 700
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Human-technology interaction, Consumer Decision Making, Persuasion, Human Behavior.

Links: Personal Website, LinkedIn

Overview

Maarten Bos is a quantitative experimental behavioral researcher, with expertise in decision-science, persuasion, and human-technology interaction. He worked in industry research labs at Disney Imagineering and Snap Inc. for more than 10 years, translating research and analytics to business outcomes and improvements.

Maarten’s research has been published in journals including Science, Psychological Science, Journal of Consumer Psychology, and The Review of Economic Studies. His work has been cited thousands of times and covered by the Wall Street Journal, Harvard Business Review, NPR, The New York Times, Late night with Seth Meyers, Men’s Health Magazine, the Financial Times, and on numerous podcasts.

Maarten received his PhD training in The Netherlands, and postdoc training from Harvard Business School and Harvard Medical School.

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Research

Knowledge at Wharton

Why Big Companies Are Rethinking How They Work With Startups

Professor Serguei Netessine explains how corporate venturing is evolving beyond traditional venture capital.Read More

Knowledge @ Wharton - 7/10/2026
Can Congress Fix America’s Housing Affordability Crisis?

Professor Ben Keys examines whether new federal housing legislation can meaningfully address America’s affordability crisis.Read More

Knowledge @ Wharton - 7/8/2026
Rethinking How We Measure Soccer Performance

Jonathan Pipping explains how XG+ captures the scoring opportunities traditional soccer analytics can miss.Read More

Knowledge @ Wharton - 7/8/2026