Bryan Eshelman will be teaching MKTG306 and MKTG806, Retail Merchandising, during the spring 2020 semester in Quarter 4.
Bryan Eshelman has over 25 years of experience in the retail industry working both for retail management consulting firms and as senior management for specialty apparel, accessories, and footwear retailers. His industry experience is concentrated in the end-to-end retail merchandising lifecycle, from planning and product design through sourcing, distribution, and online fulfillment.
In addition to lecturing at Wharton, Bryan is a Managing Director in the retail practice of AlixPartners, LLP, a global management consultancy. AlixPartners’ unique model utilizes small senior teams to assist clients with urgent issues drawing upon the firm’s heritage in turnaround and restructuring. Prior to joining AlixPartners, Bryan was the Chief Operating Officer of Aldo Group, Inc., a global retailer and wholesaler of footwear and accessories and before that the Chief Supply Chain Officer of Charming Shoppes, now a division of Ascena Retail. In both of those roles he oversaw the global planning, product sourcing & manufacturing, supply chain and distribution, and information technology functions and teams. He started his career with 15 years at Kurt Salmon Associates, a retail consulting firm that is now a division of Accenture Strategy.
Bryan has a B.S. in Applied Mathematics with a double major in Economics from the University of Virginia’s School of Engineering and Applied Science and an M.B.A. (Finance with Honors) from the Wharton School. He has been a frequent guest speaker in Wharton’s own Marshall Fisher’s Retail Supply Chain Management class and has taught a Master’s level class (Strategic Business Advising) at the University of Virginia’s McIntire School of Commerce.
