Wharton Stories: MBA

Understanding and Marketing to the Chinese Consumer

A three-day joint Global Modular Course blends classroom knowledge and cultural learning for MBA students from Wharton and Peking University’s Guanghua School of Management.

Image: An expert in competitive strategies, market entry, targeted pricing and other pricing strategies, Prof. John Zhang shared his insights with students in “Marketing in Emerging Economies: Understanding and Marketing to the Chinese Consumer.”

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