“It was really powerful for our leadership to see that we brought a real problem to the students, and they came back with something tangible,” said Sarah Trout, associate director of Penn Vet Advancement Services.

When Penn Vet joined the Wharton AI & Analytics Accelerator, the goal was clear but ambitious: make better use of years of client and hospital data to strengthen engagement, fundraising, and long-term strategy. For Chase Engel, assistant director of Annual Giving, and Sarah Trout, associate director of Penn Vet Advancement Services, the Accelerator offered a rare opportunity to step back from day-to-day operations and ask deeper, data-driven questions about how Penn Vet connects with its community.

“We’ve always known we have a lot of data,” Trout said. “But we didn’t have the tools or resources to really analyze it in a way that could change how we work.”

Through the Accelerator, an experiential learning program run by the Wharton AI & Analytics Initiative (WAIAI), Penn Vet partnered with a multidisciplinary team of Wharton and Penn students who worked directly with the organization’s real-world data and business challenges.

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By the Wharton AI & Analytics Initiative

Posted: January 16, 2026

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